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Dezo Branding & Packaging
Dezo is the world’s first canned superfruit cocktail - made from ingredients rich in electrolytes, antioxidants, and vitamins masterfully blended with gluten free vodka. After years of celebrating together in college, Dezo co-founders, Tim, Tomas, and Marc realized that sugary mixed drinks led to a day of recovering, beer resulted in bloating, and spiked seltzers left everyone feeling dehydrated. With that idea in mind they came to me and wanted to bring their brand to life! In 2019 we created a brand that would perfectly depict what Dezo is all about, “a drink that you can feel GOOD about what is inside.” Dezo’s branding is all about fresh, fun, and natural.
The French word “des eaux” / dě•zo / translates in English to “of the waters”. During our first meeting we realized quickly that representing water in the logo made the most sense. It would not only relate back to the French word but would also represent the mission Dezo had - create a drink that is delicious but also focuses on using all natural products that help to hydrate you while drinking. The final logomark is a simple yet bold water droplet. The wordmark is a custom font designed to match the curvature of the water droplet.
